INCREASE IN META DATA ALLOWANCE
One very important part of your website is the Meta description. This is grey text found under the page title of your website listing in Googles search results ( See picture below) The Meta Description describes what your website page is about. Every page on your website can have and should have a unique Meta Description. Not only does this provide Google with key information on what keywords to rank your webpage for it also provides useful information to Googles visitors. The Meta description needs to be relevant to the page and clear to users describing what you page is about. It is a great place to add the keywords that your want to be ranked for. However, be careful, over use of keywords in the Meta Description can work against you and reduce your overall website rank on Google. To control what users can write within the Meta Description, Google suggest an amount of characters that can be used. Up until now, the character limit has been 155. We have just discover that this has been increase to 300 characters. Having an SEO agent working for you, like ourselves, will insure your website keeps up to date with all the changes that happen regularly on search engines, such as Google. Contact SEO Gloucester on 01452 899 722 to discuss your SEO options.
HOW FAST IS YOUR WEBSITE?
For quite some time Google and other search engines have prioritised websites that provide a superb customer experience. One of the ranking factors that search engines look at is the load time of a website. If a website takes a long time to load visitors leave and try another, this is a poor customer experience. Google and other search engines do not want to rank poor websites at the top of their search listings. So you have a website, how does it perform from Googles standpoint? Click here to run the FREE Google speed test. How did you do? Do you need to improve your website speed? Here is our top tip on how to speed up your web pages! Smaller images sizes When we talk about smaller image sizes we are not referring to the physical width and height of the image, what we are referring to is the file size. The large the file the longer it will take to load , particularly on mobile phones using 3g. A superb free tool to reduce your file size can be found here: https://tinyjpg.com/ TInyjpg is a superb free tool that will help you compress the file size and in turn make your website super quick. This is just one way to speed your website up, some require more technical methods or it may simply be the way your website has been constructed that is causing slow load times. We can be of help! Part of our SEO services in Gloucestershire include website speed analysis. Contact us on 01452 899 722 for a free no obligation quotation.
HTTPS WARNING FROM GOOGLE
As part of the new security features that have been rolled out on Google Chrome over the past 12 months another relating to HTTPS domains has now come to light. For a little while now Google have advised website owners to switch to secure servers, HTTPS instead of HTTP. The latest roll out on the Google Chrome browser is that all websites that have a form , such as a contact form, or a login area that is not on a HTTPS server will be labeled 'Not Secure' Obviously having a 'not secure' label on your website will affect the confidence of the user and will potentially stop them from making a purchase or filling out a contact form. What we know is that when Google make these large changes they usually become ranking factors. So to safe gaurd your SEO and provide a better user experience switch to HTTPS asap. If you are unsure of how do this, please get in touch on 01452 899 722
SEO NEWS & TIPS
At Gloucester SEO we want to keep you up to date with all the latest SEO changes and offer you helpful tips on how to make your website rank higher on search engines.
Need SEO for your website? Call 01452 899 722